Aug 10
16
These are my own personal commandments that I read before each copywriting project.
It’s a simple list of the basic principles that delivered copywriting success to my doorstep. Simple … but super-powerful and highly effective … if you actually use them.
I’ll expand on each one in future articles.
- Know your market – write directly to your reader about what she wants, not about what you want (or what you think she wants).
- Remember that your primary job is to sell, not write. Be precise, not fancy.
- Craft headlines and sub-headlines that will grab the interest of your reader.
- Describe features, but focus on benefits
- Persuade your reader with facts and reasons, not fantastic claims and empty hype.
- Keep your reader’s interest with fascinating details and a compelling story that makes him want to keep reading rather than skip to the end.
- Craft an offer no intelligent reader can pass up.
- Create a super-charged guarantee that removes all risk
- Make sure you tell your reader exactly what you want him to do (call to action)
- Give your reader a credible reason for responding to your call to action immediately, not tomorrow.
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