Most direct marketing is centered around a campaign. A campaign is a singly-focused product that is being promoted to a specific audience. The first step is to find a market. That means you don’t start with a product and then try to find people to sell to. It might work, but is often a recipe [...]
Copywriting is the art and science of using words to persuade individuals to take some form of action. Traditionally speaking, copywriters write advertisements. The modern definition of copywriting has expanded to include many forms of communication and marketing. The “copy” produced by copywriters can be used in printed ads, but also includes all the words [...]
These are my own personal commandments that I read before each copywriting project. It’s a simple list of the basic principles that delivered copywriting success to my doorstep. Simple … but super-powerful and highly effective … if you actually use them. I’ll expand on each one in future articles. Know your market – write directly [...]
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