These are my own personal commandments that I read before each copywriting project. It’s a simple list of the basic principles that delivered copywriting success to my doorstep. Simple … but super-powerful and highly effective … if you actually use them. I’ll expand on each one in future articles. Know your market – write directly [...]
In any copywriting project, you need to convey ideas quickly and succinctly. There is no better way to accomplish this than with bullets. The best place to use bullets is when listing features and benefits. Here is a list of 21 different bullet styles or templates to help mix things up in your copy and [...]
Copywriting expert Bob Bly developed the Motivating Sequence along with writing instructor Gary Blake, Ph.D. The Motivating Sequence is very similar to the AIDA marketing formula, but more practical in its use. You can use the Motivating Sequence to outline your basic sales message or as a full-blown model for your entire sales letter. It’s [...]
Is there a secret formula to successful copywriting? Is there some kind of magical copywriting formula that will guarantee success? Nope. But AIDA sure comes close. AIDA is the most widely used – and arguably the most successful – of all copywriting formulas used by top marketers, advertisers and copy writers. AIDA is an acronym [...]
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