21 Proven Bullet Styles for Copywriters

In any copywriting project, you need to convey ideas quickly and succinctly. There is no better way to accomplish this than with bullets.

The best place to use bullets is when listing features and benefits. Here is a list of 21 different bullet styles or templates to help mix things up in your copy and hopefully inject a little creativity into your think tank.

Enjoy.

1. The “how to” bullet

  • How to make yourself safer
    than 89% of other car
    passengers
    —     page ##.

2. The “secret to” bullet

  • The secrets of “Single Finger”
    takedowns … using moves that are

    indefensible even by a larger and

    more experienced opponent!

3. The “Why” bullet

  • Why if this disaster strikes
    the US, you’ll pay up to 15 times

    more money for cheap imitations of

    your favorite supplements — and

    why that’s the good news!

4. The “What” bullet

  • What you must do immediately
    before April 15
    th, 20## to
    preserve your wealth and …

5. The “What NEVER” bullet

  • What never to eat on an airplane.
    The dirtiest, deadliest airplane in

    the whole wide world.

6. The “PLUS” bullet

  • PLUS my complete list of
    1,837 companies that we suspect of

    fudging their earnings — make sure

    your stocks are NOT on this list!

7. The “Number” bullet

  • Four ways to stimulate the
    body to release its own
    natural painkillers.

8. The “Right?  WRONG!” bullet

  • Sneezing into a tissue
    prevents colds, right? Wrong!
    Page # explains why.

9. The “WARNING” bullet

  • WARNING: Avoid These 2
    Popular Gold Investments Like The

    Plague! Ignoring this single warning

    could leave you broke and holding

    the bag!

10. The “Are you …?” bullet

  • Are you and your doctor
    making these common mistakes with

    your health? One of the Country’s

    most respected M.D.’s exposes the 9

    deadliest flaws in disease treatment

    that could be robbing you of your

    health and hard-earned money.

11. The “Gimmick” bullet

  • The amazing “Towel Hanging”
    trick
    that increases the strength
    of you erection … plus your lovemaking

    stamina
    … allowing you to
    supercharge
    your love-life in a very
    short time! (You have to experience

    these kinds of “rocket burst”

    orgasms to believe they’re possible!

    See page ###.)

12. The “Sneaky” bullet

  • Sneaky little arthritis secrets
    that doctors never, ever tell you

    about …

13. The “Statement of Interest + Benefit” bullet.

  • Drowning is the third leading
    cause of accidental death. But did

    you know it’s possible to save a

    drowning person even if you can’t

    swim? Page ##.

14. The “Direct Benefit” Bullet

  • BANISH MENSTRUAL
    CRAMPS FOR GOOD with a

    common vitamin! Now shown to wipe

    out
    over 80% of all cases of cramps.

15. The “Specific Question” bullet

  • Do you know that one quarter
    of all household burglars

    gain entrance without breaking in?

    Here’s how they do it … and how to
    get them to stop doing it to you.

    Page ###.

16. The “If … Then” bullet

  • If you have a tension headache,
    here’s why you should forget

    your scalp and concentrate on
    your
    toes.

17. The “When” bullet

  • When the IRS has to pay you
    interest! If they miss this deadline

    by a single day, they’re legally obligated

    to do so. Page ##.

18. The “Quickest, Easiest” Bullet

  • The quickest, easiest ways to
    find a broker who won’t cheat you.

19. The “Truth” bullet

  • The truth about
    mutual funds. What your

    broker doesn’t tell you could cost

    you up to 5% this year.

20. The “Better” Bullet

  • BETTER THAN THE
    BENCH PRESS. For a broader,
    more muscular chest, the uncanny

    exercise on page ## works wonders.

21. The “Single” Bullet

  • The single most important
    sentence you will ever read about

    how to create powerful marketing.

    It contains just nine words, and they

    will forever change your approach

    to marketing.

Do you have your own favorite bullet style or template?

Share it with us. Just leave a comment below.

Thanks!

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