Aug 10
9
21 Proven Bullet Styles for Copywriters
In any copywriting project, you need to convey ideas quickly and succinctly. There is no better way to accomplish this than with bullets.
The best place to use bullets is when listing features and benefits. Here is a list of 21 different bullet styles or templates to help mix things up in your copy and hopefully inject a little creativity into your think tank.
Enjoy.
1. The “how to” bullet
- How to make yourself safer
than 89% of other car
passengers — page ##.
2. The “secret to” bullet
- The secrets of “Single Finger”
takedowns … using moves that are
indefensible even by a larger and
more experienced opponent!
3. The “Why” bullet
- Why if this disaster strikes
the US, you’ll pay up to 15 times
more money for cheap imitations of
your favorite supplements — and
why that’s the good news!
4. The “What” bullet
- What you must do immediately
before April 15th, 20## to
preserve your wealth and …
5. The “What NEVER” bullet
- What never to eat on an airplane.
The dirtiest, deadliest airplane in
the whole wide world.
6. The “PLUS” bullet
- PLUS my complete list of
1,837 companies that we suspect of
fudging their earnings — make sure
your stocks are NOT on this list!
7. The “Number” bullet
- Four ways to stimulate the
body to release its own
natural painkillers.
8. The “Right? WRONG!” bullet
- Sneezing into a tissue
prevents colds, right? Wrong!
Page # explains why.
9. The “WARNING” bullet
- WARNING: Avoid These 2
Popular Gold Investments Like The
Plague! Ignoring this single warning
could leave you broke and holding
the bag!
10. The “Are you …?” bullet
- Are you and your doctor
making these common mistakes with
your health? One of the Country’s
most respected M.D.’s exposes the 9
deadliest flaws in disease treatment
that could be robbing you of your
health and hard-earned money.
11. The “Gimmick” bullet
- The amazing “Towel Hanging”
trick that increases the strength
of you erection … plus your lovemaking
stamina … allowing you to
supercharge your love-life in a very
short time! (You have to experience
these kinds of “rocket burst”
orgasms to believe they’re possible!
See page ###.)
12. The “Sneaky” bullet
- Sneaky little arthritis secrets
that doctors never, ever tell you
about …
13. The “Statement of Interest + Benefit” bullet.
- Drowning is the third leading
cause of accidental death. But did
you know it’s possible to save a
drowning person even if you can’t
swim? Page ##.
14. The “Direct Benefit” Bullet
- BANISH MENSTRUAL
CRAMPS FOR GOOD with a
common vitamin! Now shown to wipe
out over 80% of all cases of cramps.
15. The “Specific Question” bullet
- Do you know that one quarter
of all household burglars
gain entrance without breaking in?
Here’s how they do it … and how to
get them to stop doing it to you.
Page ###.
16. The “If … Then” bullet
- If you have a tension headache,
here’s why you should forget
your scalp and concentrate on
your toes.
17. The “When” bullet
- When the IRS has to pay you
interest! If they miss this deadline
by a single day, they’re legally obligated
to do so. Page ##.
18. The “Quickest, Easiest” Bullet
- The quickest, easiest ways to
find a broker who won’t cheat you.
19. The “Truth” bullet
- The truth about
mutual funds. What your
broker doesn’t tell you could cost
you up to 5% this year.
20. The “Better” Bullet
- BETTER THAN THE
BENCH PRESS. For a broader,
more muscular chest, the uncanny
exercise on page ## works wonders.
21. The “Single” Bullet
- The single most important
sentence you will ever read about
how to create powerful marketing.
It contains just nine words, and they
will forever change your approach
to marketing.
Do you have your own favorite bullet style or template?
Share it with us. Just leave a comment below.
Thanks!
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