Most direct marketing is centered around a campaign. A campaign is a singly-focused product that is being promoted to a specific audience. The first step is to find a market. That means you don’t start with a product and then try to find people to sell to. It might work, but is often a recipe [...]

Direct marketing, also known as direct response marketing, are sales copy that asks for a direct, immediate response from the prospect. While copywriting in general is a respected profession, it is within the direct marketing world that copywriters enjoy tremendous respect. It is the copywriter who make direct marketers money. One of the primary benefits [...]

Copywriting is the art and science of using words to persuade individuals to take some form of action. Traditionally speaking, copywriters write advertisements. The modern definition of copywriting has expanded to include many forms of communication and marketing. The “copy” produced by copywriters can be used in printed ads, but also includes all the words [...]