These are my own personal commandments that I read before each copywriting project. It’s a simple list of the basic principles that delivered copywriting success to my doorstep. Simple … but super-powerful and highly effective … if you actually use them. I’ll expand on each one in future articles. Know your market – write directly [...]
In any copywriting project, you need to convey ideas quickly and succinctly. There is no better way to accomplish this than with bullets. The best place to use bullets is when listing features and benefits. Here is a list of 21 different bullet styles or templates to help mix things up in your copy and [...]
Copywriting expert Bob Bly developed the Motivating Sequence along with writing instructor Gary Blake, Ph.D. The Motivating Sequence is very similar to the AIDA marketing formula, but more practical in its use. You can use the Motivating Sequence to outline your basic sales message or as a full-blown model for your entire sales letter. It’s [...]
Learn copywriting by example. Gain access to 7 Famous Salesletters that have generated over $150 million dollars in sales. I show you the exact techniques they use and how to copy their success. Start writing successful copy in no time -- or hone your existing skills to a razor sharp level. Sign up now!